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Digital Marketing

“Direct Mail Can Be Disruptive Marketing,” says Amex Director

Jon Affatato, Director of Global Operations at American Express, speaks about the power and relevance of direct mail.

Direct Marketing Giant Lester Wunderman Passes Away

At the age of 98, Lester Wunderman, founder of modern-day direct marketing, passed away on January 9th. The flags in front of every post office in the world should be at half mast.

Email And Direct Mail Work Best Together, Study Finds

Another study confirms the power of direct mail, especially when combined with email.

Use Landing Pages to Make Your Direct Mail Work Better

Use a landing page to encourage immediate action, maintain focused involvement in your message and to capture information.