Canada Post Introduces New Mandatory 2D Custom Barcoded Postal Indicia
Canada Post is introducing a change to postal indicias that will become mandatory as of April 2021 and will apply to Personalized Mail, Postal Code Targeting, Incentive Lettermail and Lettermail.
The change involves the bar code that appears within the postal indicia. Until now, this code has been generic. When scanned through Canada Post equipment, it only identifies the type of mail.
Now the postal indicia artwork will contain new customized 2D bar code that also encodes the customer account number in it and that can also encode a campaign ID specified by the mailer. This change is part of a roadmap for allowing Canada Post to notify Canadians when mail is coming their way.
Canada Post makes it easy to update and download your indicia artwork online at canadapost.ca/indicia.
For more information and step-by-step instructions for creating your new indicia, download this PDF.
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