We have always been believers in the power of direct mail, even when it was
fashionable to believe that direct mail was dead.
And we have always been passionate about how direct mail can become exponentially
more powerful when orchestrated with other media, especially digital media.
We love the strategy, the cool formats, the rich history and body of knowledge about what works and what doesn’t. We like opening direct mail packages and reading expertly crafted direct mail letters. We ooh and aah over postcards and self-mailers that are clever. We geek out over test results, cost-per calculations and pretty much any customer data.
Direct mail is kind of like our catnip.