We have seen a renaissance of sorts in the use of direct mail because of its measurability, effectiveness, quality experience and because it gets results.
Canada Post Introduces New Mandatory 2D Custom Barcoded Postal Indicia
Canada Post is introducing a change to postal indicias that will become mandatory as of April 2021 and will apply to Personalized Mail, Postal Code Targeting, Incentive Lettermail and Lettermail. The change involves the bar code that appears within the postal indicia. Until now, this code has been generic. When scanned through Canada Post equipment,
Canada Post has let us know that postage rates will increase as of January 11, 2021. For Personalized Mail™ mailing (machineable, up to 50g weight, standard dimensions and thickness), postage will increase to 50.5¢ ($0.505) per piece. Postal Code Targeting mailings that are standard up to 50g weight will be 32.7¢ ($0.327) per piece. Postage
