12 Nov Canada Post Introduces New Mandatory 2D Custom Barcoded Postal Indicia

Posted at 11:58h in Canada Post, Direct Mail, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

New indicia artwork required as of April 2021....

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14 Oct We’re Loving These Canada Post Marketing Solutions Booklets

Posted at 12:00h in Canada Post, Direct Mail, Featured, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Marketing solutions every type of business should know about!....

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30 Oct Use Landing Pages to Make Your Direct Mail Work Better

Posted at 12:00h in Creative, Digital Marketing, Direct Mail, Featured, Integrated Marketing, Marketing, Not-for-Profit

Landing pages encourage immediate action, and create focused involvement in your message....

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12 Apr Letters from a Mouse and Other Great Direct Mail Examples

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Not-for-Profit

Some of our favourite examples of creative direct mail programs....

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01 Jan Why Direct Mail Works So Well

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measurability, effectiveness, experience, results. That's why....

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20 Feb When People Move, They Buy. Here’s How to Take Advantage of It.

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Moving is linked to life milestones that are triggers for major spending. Direct mail lets you talk to them at just the right time....

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19 Feb Foot Traffic Attribution from Canada Post: Using Mobile Tracking to Assess Direct Mail’s Effectiveness in Driving Traffic to Your Store

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measure in-store mobile phone traffic before and after you mail to determine the impact of your campaign....

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19 Feb Canada Post Introduces Location-Based Audiences, the Ability to Leverage Mobile Tracking for Direct Mail Targeting

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting

Mobile phone data reveals where consumers spend their time and makes it possible to target them with direct mail at home....

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11 Oct Canada Post Celebrates Arts Club Theatre Company Direct Mail

Posted at 12:00h in Canada Post, DataCore News, Direct Mail, Industry News, Not-for-Profit

Response rate of 2.26%, ROI of over 500%. Worth celebrating!...

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20 Jul Nordstrom Gives Direct Mail a “Moment”

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Industry News, Integrated Marketing, Not-for-Profit

What happens when you stop using direct mail? Nordstrom found out....

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