When People Move, They Buy. Here’s How to Take Advantage of It. Canada Post Consumer data Direct Mail Marketing New Movers personalized mail targeting Moving is linked to life milestones that are triggers for major spending. Direct mail lets you talk to them at just the right time. Read this post
Foot Traffic Attribution from Canada Post: Using Mobile Tracking to Assess ... attribution Canada Post Direct Mail mobile phone data mobile phone tracking neighbourhood mail personalized mail postal code targeting retail traffic Smartmail Marketing store traffic You can measure in-store mobile phone traffic prior and post campaign and quantify the incremental impact of your direct mail. Read this post
Canada Post Pricing & Other Changes for 2018: What You Need to Know Canada Post Direct Mail Postage Rates Smartmail Marketing Canada Post’s new pricing schedules for 2018 came into effect on January 15th. Here is a summary of the changes we think most of our clients will want to know about. Read this post
