Foot Traffic Attribution from Canada Post: Using Mobile Tracking to Assess ... attribution Canada Post Direct Mail mobile phone data mobile phone tracking neighbourhood mail personalized mail postal code targeting retail traffic Smartmail Marketing store traffic You can measure in-store mobile phone traffic prior and post campaign and quantify the incremental impact of your direct mail. Read this post
Canada Post Introduces Location-Based Audiences, the Ability to Leverage Mo... Brand marketing consumers data-based marketing Direct Mail geodemographics mobile data personalized mail postal code targeting segmentation targeting New offering lets marketers leverage mobile phone tracking data to provide insights into where consumers spend their time along with the ability to target them with direct mail at home. Read this post
