03 Jan Email And Direct Mail Work Best Together, Study Finds
Posted at 12:00h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit
Another study confirms the power of direct mail, especially when combined with email.
Email And Direct Mail Work Best Together, Study Finds
This UK study confirms what other studies have indicated: direct mail outperforms email in terms of meaningful response and the combination of direct mail with email is the most powerful response-inducing combination of media.