23 Feb 2021 A Canada Post Incite Case Story: VW Makes Makes Things Feel Like Neu
Direct mail encourages new owners to prolong that new-car feeling.
09 Feb 2021 A Canada Post Incite Case Story: Google Keeping Ahead in the Cloud
Posted at 12:00h
in B2B Marketing, Canada Post, Creative, Direct Mail, Personalized Mail, Smartmail Marketing
Hyper-personalized biographies get the attention of hard-to-reach CEOs.
18 Jan 2021 A Canada Post Incite Case Story: Gothenburg Homeless Aid Creates a Real Eye-Opener
Posted at 12:00h
in Canada Post, Creative, Direct Mail, Not-for-Profit, Personalized Mail, Smartmail Marketing
This not-for-profit used a simple letter to dramatize the effect of life on the streets.
13 Jan 2021 A Canada Post Incite Case Story: Woosh Halves What It Takes
Independent player takes on big telco with a simple, but powerful direct mail package.
30 Oct 2018 Use Landing Pages to Make Your Direct Mail Work Better
Posted at 12:00h
in Creative, Digital Marketing, Direct Mail, Featured, Integrated Marketing, Marketing, Not-for-Profit
Landing pages encourage immediate action, and create focused involvement in your message.
12 Apr 2018 Letters from a Mouse and Other Great Direct Mail Examples
Posted at 12:00h
in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Not-for-Profit
Some of our favourite examples of creative direct mail programs.
01 Jan 2021 Why Direct Mail Works So Well
Posted at 12:00h
in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing
Measurability, effectiveness, experience, results. That's why.
20 Jul 2019 Nordstrom Gives Direct Mail a “Moment”
Posted at 12:00h
in B2B Marketing, Creative, Direct Mail, Industry News, Integrated Marketing, Not-for-Profit
What happens when you stop using direct mail? Nordstrom found out.
14 May 2019 5 Things You’re Probably Doing Wrong with Your Direct Mail
Wish your direct mail efforts were working a little stronger for you? Here are 5 things you might need to improve.
30 Jan 2019 “Direct Mail Can Be Disruptive Marketing,” says Amex Director
Posted at 12:00h
in B2B Marketing, Creative, Digital Marketing, Direct Mail, Industry News, Integrated Marketing, Marketing, Not-for-Profit
Jon Affatato, Director of Global Operations, speaks about the power and relevance of direct mail.
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