Forbes: The Secret Sauce Behind Direct Mail’s Resurgence
As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it's timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands.
Six Ways To Prepare For Your Year-End Donation Campaign
For nonprofit organizations, the end of the year often sees a surge of donations. People tend to feel more generous during the holiday season, so a well-timed, well-executed giving campaign can yield big results.