04 Feb A Canada Post Incite Case Story: Altitude Sports Uses Catalogues to Climb to New Heights with Customers

Posted at 17:56h in Canada Post, Creative, Direct Mail, Integrated Marketing, Marketing, Neighbourhood Mail, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Online retailer uses catalogues to capture customer attention and improve customer retention...

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21 Oct Infographic: Why Direct Mail Needs to Be in Your Marketing Mix

Posted at 15:41h in B2B Marketing, Canada Post, Creative, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

A handy visual summary of direct mail statistics....

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15 Sep Why Choose DataCore as Your Direct Mail Partner

Posted at 15:44h in B2B Marketing, Canada Post, Creative, DataCore News, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Some things to know about us....

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13 Jan Here’s Your Copy of Canada Post’s Latest Direct Mail Guide

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Everything you need to help you make the most of direct mail....

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30 Oct Use Landing Pages to Make Your Direct Mail Work Better

Posted at 12:00h in Creative, Digital Marketing, Direct Mail, Featured, Integrated Marketing, Marketing, Not-for-Profit

Landing pages encourage immediate action, and create focused involvement in your message....

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01 Jan Why Direct Mail Works So Well

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measurability, effectiveness, experience, results. That's why....

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20 Feb When People Move, They Buy. Here’s How to Take Advantage of It.

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Moving is linked to life milestones that are triggers for major spending. Direct mail lets you talk to them at just the right time....

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19 Feb Foot Traffic Attribution from Canada Post: Using Mobile Tracking to Assess Direct Mail’s Effectiveness in Driving Traffic to Your Store

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measure in-store mobile phone traffic before and after you mail to determine the impact of your campaign....

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19 Feb Canada Post Introduces Location-Based Audiences, the Ability to Leverage Mobile Tracking for Direct Mail Targeting

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting

Mobile phone data reveals where consumers spend their time and makes it possible to target them with direct mail at home....

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20 Jul Nordstrom Gives Direct Mail a “Moment”

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Industry News, Integrated Marketing, Not-for-Profit

What happens when you stop using direct mail? Nordstrom found out....

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