31 Dec 2021 New Postage Rates for 2022

Posted at 01:05h in Canada Post, Direct Mail, Industry News, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Canada Post has announced changes in postage rates effective January 10, 2022.

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21 Oct 2021 Infographic: Why Direct Mail Needs to Be in Your Marketing Mix

Posted at 15:41h in B2B Marketing, Canada Post, Creative, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

A handy visual summary of direct mail statistics.

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15 Sep 2021 Why Working with a Smartmail Marketing Expert Partner Matters

Posted at 17:07h in Canada Post, DataCore News, Direct Mail, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting

7 reasons why a Smartmail Marketing Expert Partner makes a difference…and DataCore specifically.

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15 Sep 2021 Why Choose DataCore as Your Direct Mail Partner

Posted at 15:44h in B2B Marketing, Canada Post, Creative, DataCore News, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Some things to know about us.

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23 Feb 2021 A Canada Post Incite Case Story: VW Makes Makes Things Feel Like Neu

Posted at 12:00h in Canada Post, Creative, Direct Mail, Personalized Mail, Smartmail Marketing

Direct mail encourages new owners to prolong that new-car feeling.

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09 Feb 2021 A Canada Post Incite Case Story: Google Keeping Ahead in the Cloud

Posted at 12:00h in B2B Marketing, Canada Post, Creative, Direct Mail, Personalized Mail, Smartmail Marketing

Hyper-personalized biographies get the attention of hard-to-reach CEOs.

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18 Jan 2021 A Canada Post Incite Case Story: Gothenburg Homeless Aid Creates a Real Eye-Opener

Posted at 12:00h in Canada Post, Creative, Direct Mail, Not-for-Profit, Personalized Mail, Smartmail Marketing

This not-for-profit used a simple letter to dramatize the effect of life on the streets.

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13 Jan 2021 Here’s Your Copy of Canada Post’s Latest Direct Mail Guide

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Everything you need to help you make the most of direct mail.

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13 Jan 2021 A Canada Post Incite Case Story: Woosh Halves What It Takes

Posted at 11:59h in Canada Post, Creative, Direct Mail, Personalized Mail, Smartmail Marketing

Independent player takes on big telco with a simple, but powerful direct mail package.

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12 Nov 2020 Canada Post Postage Increases for 2021

Posted at 12:00h in Canada Post, Direct Mail, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

New rates are effective January 11, 2021.

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