If you need proof that direct mail has a tangible impact on creating traffic, loyalty and sales, check out what happened to Nordstrom when they decided to stop using it.
Forbes: The Secret Sauce Behind Direct Mail’s Resurgence
As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it's timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands.
Direct Marketing Giant Lester Wunderman Passes Away
At the age of 98, Lester Wunderman, founder of modern-day direct marketing, passed away on January 9th. The flags in front of every post office in the world should be at half mast.
Six Ways To Prepare For Your Year-End Donation Campaign
For nonprofit organizations, the end of the year often sees a surge of donations. People tend to feel more generous during the holiday season, so a well-timed, well-executed giving campaign can yield big results.
