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Forbes: The Secret Sauce Behind Direct Mail’s Resurgence

As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it's timely to note how direct marketing, and direct mail especially, continue to drive new revenue for brands.

5 Things You’re Probably Doing Wrong with Your Direct Mail

If you wish your direct mail efforts were working a little stronger for you, here are 5 things you might be doing wrong.

“Direct Mail Can Be Disruptive Marketing,” says Amex Director

Jon Affatato, Director of Global Operations at American Express, speaks about the power and relevance of direct mail.

Direct Marketing Giant Lester Wunderman Passes Away

At the age of 98, Lester Wunderman, founder of modern-day direct marketing, passed away on January 9th. The flags in front of every post office in the world should be at half mast.

What Are Your Direct Mail Goals for 2019?

Welcome to 2019! The beginning of a new year is a great time to plan for changes and improvements to your marketing strategies and processes.

Email And Direct Mail Work Best Together, Study Finds

Another study confirms the power of direct mail, especially when combined with email.

Use Landing Pages to Make Your Direct Mail Work Better

Use a landing page to encourage immediate action, maintain focused involvement in your message and to capture information.

Six Ways To Prepare For Your Year-End Donation Campaign

For nonprofit organizations, the end of the year often sees a surge of donations. People tend to feel more generous during the holiday season, so a well-timed, well-executed giving campaign can yield big results.

Think and Plan Like a Direct Marketer — Backwards

Backwards thinking is actually a great discipline when planning your direct mail and other marketing campaigns.