19 Feb Canada Post Introduces Location-Based Audiences, the Ability to Leverage Mobile Tracking for Direct Mail Targeting
Posted at 12:00h
in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting
Mobile phone data reveals where consumers spend their time and makes it possible to target them with direct mail at home....