If you need proof that direct mail has a tangible impact on creating traffic, loyalty and sales, check out what happened to Nordstrom when they decided to stop using it.
Direct Marketing Giant Lester Wunderman Passes Away
At the age of 98, Lester Wunderman, founder of modern-day direct marketing, passed away on January 9th. The flags in front of every post office in the world should be at half mast.
