13 Jan 2021 Here’s Your Copy of Canada Post’s Latest Direct Mail Guide

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Everything you need to help you make the most of direct mail.

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12 Nov 2020 Canada Post Postage Increases for 2021

Posted at 12:00h in Canada Post, Direct Mail, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

New rates are effective January 11, 2021.

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12 Nov 2020 Canada Post Introduces New Mandatory 2D Custom Barcoded Postal Indicia

Posted at 11:58h in Canada Post, Direct Mail, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

New indicia artwork required as of April 2021.

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14 Oct 2020 We’re Loving These Canada Post Marketing Solutions Booklets

Posted at 12:00h in Canada Post, Direct Mail, Featured, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Marketing solutions every type of business should know about!.

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01 Jan 2021 Why Direct Mail Works So Well

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measurability, effectiveness, experience, results. That's why.

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25 Jun 2020 COVID-19 Update: Direct Mail is Ideal to Help You Reconnect

Posted at 12:00h in Canada Post, DataCore News, Direct Mail, Industry News, Neighbourhood Mail, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Let your customers know you are there for them and looking forward to serving their needs again..

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20 Feb 2020 When People Move, They Buy. Here’s How to Take Advantage of It.

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Moving is linked to life milestones that are triggers for major spending. Direct mail lets you talk to them at just the right time.

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19 Feb 2020 Foot Traffic Attribution from Canada Post: Using Mobile Tracking to Assess Direct Mail’s Effectiveness in Driving Traffic to Your Store

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measure in-store mobile phone traffic before and after you mail to determine the impact of your campaign.

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19 Feb 2020 Canada Post Introduces Location-Based Audiences, the Ability to Leverage Mobile Tracking for Direct Mail Targeting

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting

Mobile phone data reveals where consumers spend their time and makes it possible to target them with direct mail at home.

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