14 May The Best Thing in Marketing is FREE

Posted at 14:25h in Creative, Direct Mail, Direct Marketing 101, Marketing, Neighbourhood Mail, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Canada Post has announced changes in postage rates effective January 9, 2023....

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21 Oct Infographic: Why Direct Mail Needs to Be in Your Marketing Mix

Posted at 15:41h in B2B Marketing, Canada Post, Creative, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

A handy visual summary of direct mail statistics....

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15 Sep Why Choose DataCore as Your Direct Mail Partner

Posted at 15:44h in B2B Marketing, Canada Post, Creative, DataCore News, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Some things to know about us....

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12 Apr Letters from a Mouse and Other Great Direct Mail Examples

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Not-for-Profit

Some of our favourite examples of creative direct mail programs....

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01 Jan Why Direct Mail Works So Well

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measurability, effectiveness, experience, results. That's why....

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14 May 5 Things You’re Probably Doing Wrong with Your Direct Mail

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Not-for-Profit

Wish your direct mail efforts were working a little stronger for you? Here are 5 things you might need to improve....

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24 Sep Think and Plan Like a Direct Marketer — Backwards

Posted at 12:05h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Not-for-Profit

Backwards thinking is actually a great discipline when planning your direct mail and other marketing campaigns....

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17 Jul It’s All True

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Not-for-Profit

A long time ago in a galaxy far, far away, the magic and myth of direct mail....

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11 Apr Why the Neglected Direct Mail Letter Could Be Your Secret Weapon

Posted at 12:01h in Creative, Direct Mail, Direct Marketing 101

It's the most potent and persuasive weapon your mail can contain. Take advantage of its power!...

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29 Jan The Advantages of the Traditional Direct Mail Package

Posted at 12:00h in Creative, Direct Mail, Direct Marketing 101

This classic format has ruled direct mail for well over one hundred years, for good reason....

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