19 Feb Foot Traffic Attribution from Canada Post: Using Mobile Tracking to Assess Direct Mail’s Effectiveness in Driving Traffic to Your Store
Posted at 12:01h
in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing
Measure in-store mobile phone traffic before and after you mail to determine the impact of your campaign....