11 Oct Canada Post Celebrates Arts Club Theatre Company Direct Mail
Response rate of 2.26%, ROI of over 500%. Worth celebrating!...
20 Jul Nordstrom Gives Direct Mail a “Moment”
Posted at 12:00h
in B2B Marketing, Creative, Direct Mail, Industry News, Integrated Marketing, Not-for-Profit
What happens when you stop using direct mail? Nordstrom found out....
14 May 5 Things You’re Probably Doing Wrong with Your Direct Mail
Wish your direct mail efforts were working a little stronger for you? Here are 5 things you might need to improve....
30 Jan “Direct Mail Can Be Disruptive Marketing,” says Amex Director
Posted at 12:00h
in B2B Marketing, Creative, Digital Marketing, Direct Mail, Industry News, Integrated Marketing, Marketing, Not-for-Profit
Jon Affatato, Director of Global Operations, speaks about the power and relevance of direct mail....
13 Jan Direct Marketing Giant Lester Wunderman Passes Away
He was considered the father of modern direct marketing....
09 Jan What Are Your Direct Mail Goals for 2019?
Posted at 12:00h
in B2B Marketing, Creative, Digital Marketing, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit
The new year is a great time to plan for changes and improvements to your marketing strategies and processes....
03 Jan Email And Direct Mail Work Best Together, Study Finds
Posted at 12:00h
in B2B Marketing, Creative, Digital Marketing, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit
Another study confirms the power of direct mail, especially when combined with email....
26 Oct Six Ways To Prepare For Your Year-End Donation Campaign
People feel more generous during the holiday season, so a well-timed, well-executed giving campaign can yield big results....
24 Sep Think and Plan Like a Direct Marketer — Backwards
Posted at 12:05h
in B2B Marketing, Creative, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Not-for-Profit
Backwards thinking is actually a great discipline when planning your direct mail and other marketing campaigns....
24 Sep 107 Remarkable Sales Stats That Will Get You Thinking
A remarkable list of statistics about sales and marketing we like re-reading from time to time....