18 Jan A Canada Post Incite Case Story: Gothenburg Homeless Aid Creates a Real Eye-Opener

Posted at 12:00h in Canada Post, Creative, Direct Mail, Not-for-Profit, Personalized Mail, Smartmail Marketing

This not-for-profit used a simple letter to dramatize the effect of life on the streets....

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13 Jan Here’s Your Copy of Canada Post’s Latest Direct Mail Guide

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Everything you need to help you make the most of direct mail....

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13 Jan A Canada Post Incite Case Story: Woosh Halves What It Takes

Posted at 11:59h in Canada Post, Creative, Direct Mail, Personalized Mail, Smartmail Marketing

Independent player takes on big telco with a simple, but powerful direct mail package....

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12 Nov Canada Post Postage Increases for 2021

Posted at 12:00h in Canada Post, Direct Mail, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

New rates are effective January 11, 2021....

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12 Nov Charitable Tax Receipt Mailings Now Qualify for Lower Postage Rates

Posted at 11:59h in Canada Post, Direct Mail, Industry News, Not-for-Profit, Personalized Mail, Smartmail Marketing

Great news for Canadian not-for-profit organizations. ...

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12 Nov Canada Post Introduces New Mandatory 2D Custom Barcoded Postal Indicia

Posted at 11:58h in Canada Post, Direct Mail, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

New indicia artwork required as of April 2021....

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14 Oct We’re Loving These Canada Post Marketing Solutions Booklets

Posted at 12:00h in Canada Post, Direct Mail, Featured, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Marketing solutions every type of business should know about!....

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25 Jun COVID-19 Update: Direct Mail is Ideal to Help You Reconnect

Posted at 12:00h in Canada Post, DataCore News, Direct Mail, Industry News, Neighbourhood Mail, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Let your customers know you are there for them and looking forward to serving their needs again.....

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20 Feb When People Move, They Buy. Here’s How to Take Advantage of It.

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Moving is linked to life milestones that are triggers for major spending. Direct mail lets you talk to them at just the right time....

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19 Feb Foot Traffic Attribution from Canada Post: Using Mobile Tracking to Assess Direct Mail’s Effectiveness in Driving Traffic to Your Store

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measure in-store mobile phone traffic before and after you mail to determine the impact of your campaign....

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