Speaking Directly


Direct Mail

Think and Plan Like a Direct Marketer — Backwards

Backwards thinking is actually a great discipline when planning your direct mail and other marketing campaigns.

Letters from a Mouse and Other Great Direct Mail Examples

There is nothing as inspiring or educational as examples of how others have made creative use of direct mail to achieve their goals. Here are some of our favourites.

It’s Spring, Time to Rejuvenate Your Direct Mail!

It’s the perfect time to take a look at your direct mail program and test out some new ideas to give your direct mail new life and your results a boost.

Why the Neglected Direct Mail Letter Could Be Your Secret Weapon

The direct mail letter is the most potent and persuasive weapon a Personalized Mailing can contain. So why do some mailers fail to take advantage of its power?

The Advantages of the Traditional Direct Mail Package

This classic format has ruled direct mail for well over one hundred years, proving again and again that it has the power to pull more response.

7 Reasons Why You Should Work With a Smartmail Expert Partner

DataCore is one of the few companies in Canada who have been designated by Canada Post as a Smartmail Marketing Expert Partner. Here are 7 reasons why you choose a Smartmail Marketing Expert Partner…and DataCore specifically.

Why Direct Mail Works So Well

We have seen a renaissance of sorts in the use of direct mail because of its measurability, effectiveness, quality experience and because it gets results.