18 Jan A Canada Post Incite Case Story: Gothenburg Homeless Aid Creates a Real Eye-Opener

Posted at 12:00h in Canada Post, Creative, Direct Mail, Not-for-Profit, Personalized Mail, Smartmail Marketing

This not-for-profit used a simple letter to dramatize the effect of life on the streets....

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13 Jan Here’s Your Copy of Canada Post’s Latest Direct Mail Guide

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Everything you need to help you make the most of direct mail....

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13 Jan A Canada Post Incite Case Story: Woosh Halves What It Takes

Posted at 11:59h in Canada Post, Creative, Direct Mail, Personalized Mail, Smartmail Marketing

Independent player takes on big telco with a simple, but powerful direct mail package....

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12 Nov Canada Post Postage Increases for 2021

Posted at 12:00h in Canada Post, Direct Mail, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

New rates are effective January 11, 2021....

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12 Nov Charitable Tax Receipt Mailings Now Qualify for Lower Postage Rates

Posted at 11:59h in Canada Post, Direct Mail, Industry News, Not-for-Profit, Personalized Mail, Smartmail Marketing

Great news for Canadian not-for-profit organizations. ...

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12 Nov Canada Post Introduces New Mandatory 2D Custom Barcoded Postal Indicia

Posted at 11:58h in Canada Post, Direct Mail, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

New indicia artwork required as of April 2021....

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14 Oct We’re Loving These Canada Post Marketing Solutions Booklets

Posted at 12:00h in Canada Post, Direct Mail, Featured, Industry News, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Marketing solutions every type of business should know about!....

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30 Oct Use Landing Pages to Make Your Direct Mail Work Better

Posted at 12:00h in Creative, Digital Marketing, Direct Mail, Featured, Integrated Marketing, Marketing, Not-for-Profit

Landing pages encourage immediate action, and create focused involvement in your message....

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12 Apr Letters from a Mouse and Other Great Direct Mail Examples

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Not-for-Profit

Some of our favourite examples of creative direct mail programs....

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01 Jan Why Direct Mail Works So Well

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Featured, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measurability, effectiveness, experience, results. That's why....

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