20 Feb When People Move, They Buy. Here’s How to Take Advantage of It.

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Moving is linked to life milestones that are triggers for major spending. Direct mail lets you talk to them at just the right time....

Read More

19 Feb Foot Traffic Attribution from Canada Post: Using Mobile Tracking to Assess Direct Mail’s Effectiveness in Driving Traffic to Your Store

Posted at 12:01h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting, Smartmail Marketing

Measure in-store mobile phone traffic before and after you mail to determine the impact of your campaign....

Read More

19 Feb Canada Post Introduces Location-Based Audiences, the Ability to Leverage Mobile Tracking for Direct Mail Targeting

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting

Mobile phone data reveals where consumers spend their time and makes it possible to target them with direct mail at home....

Read More

30 Jan “Direct Mail Can Be Disruptive Marketing,” says Amex Director

Posted at 12:00h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Industry News, Integrated Marketing, Marketing, Not-for-Profit

Jon Affatato, Director of Global Operations, speaks about the power and relevance of direct mail....

Read More

13 Jan Direct Marketing Giant Lester Wunderman Passes Away

Posted at 12:00h in Direct Mail, Industry News, Integrated Marketing, Marketing, Not-for-Profit

He was considered the father of modern direct marketing....

Read More

09 Jan What Are Your Direct Mail Goals for 2019?

Posted at 12:00h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit

The new year is a great time to plan for changes and improvements to your marketing strategies and processes....

Read More

03 Jan Email And Direct Mail Work Best Together, Study Finds

Posted at 12:00h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit

Another study confirms the power of direct mail, especially when combined with email....

Read More

26 Oct Six Ways To Prepare For Your Year-End Donation Campaign

Posted at 12:00h in Creative, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit

People feel more generous during the holiday season, so a well-timed, well-executed giving campaign can yield big results....

Read More

24 Sep Think and Plan Like a Direct Marketer — Backwards

Posted at 12:05h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Not-for-Profit

Backwards thinking is actually a great discipline when planning your direct mail and other marketing campaigns....

Read More

24 Sep 107 Remarkable Sales Stats That Will Get You Thinking

Posted at 12:00h in B2B Marketing, Integrated Marketing, Marketing, Sales

A remarkable list of statistics about sales and marketing we like re-reading from time to time....

Read More